The Word Shop was created by Tali Benjamin, Chief Wordsmith & Strategist, to help clients tell their stories in a compelling fashion and have fun doing it. She enjoys partnering with clients to understand the personality of their business and their clientele. With more than a decade of experience and leadership, Tali is focused on creating authentic strategies for clients in a myriad of industries. Tali knows that bringing out the “why” in what you do connects with people and influences the decisions they make. 

Tali fell in love with words at a young age and that love led her to the University of Georgia’s Grady College of Journalism & Mass Communication, and then to life as a magazine editor and writer. Prior to founding The Word Shop, Tali led strategic marketing, messaging and planning efforts for local non-profit organizations and service industry clients.